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Posts Tagged as ‘twitter’
October 24, 2009
Can Social Media Be Bad for Brands?
As someone who is interested in the intersection between branding and social media, I am also an advocate of social media as a marketing tool. There is a whole world of cutting edge techniques out there that can help brands connect with their consumers. Interacting with the consumer, updating them on news, offers, promotions, generating [...]
Filed under Uncategorized
Tags: branding, jetblue, media, negative buzz, social media, twitter
October 18, 2009
VS Pink’s Social Media Marketing: A Review
Along the same lines of Tostitos using college spirit as a vehicle for engaging their consumers, Victoria’s Secret Pink is using social media to tap into their target market. VS Pink is an entire line of clothing with a collegiate look and feel, geared toward the university crowd with blocky lettering on sweats (“University of [...]
Filed under Uncategorized
Tags: branding, College and University, engagement, facebook, Pink Nation, twitter, Victoria’s Secret Pink
October 16, 2009
Platform for Individuality: How Can Brands Tap In?
Social media (facebook, twitter, etc) has found success because it has provided another space for users to proclaim their individuality. It’s a place where participants can assert their identities, a place to chose what and who they align themselves with, to chose what they pay attention to. At the same time it is a platform [...]
Filed under Uncategorized
Tags: cool, engagement, facebook, kellogg’s, special K, twitter
