Can Social Media Be Bad?

Posts Tagged as ‘twitter’

October 24, 2009

Can Social Media Be Bad for Brands?

As someone who is interested in the intersection between branding and social media, I am also an advocate of social media as a marketing tool. There is a whole world of cutting edge techniques out there that can help brands connect with their consumers. Interacting with the consumer, updating them on news, offers, promotions, generating […]

October 18, 2009

VS Pink’s Social Media Marketing: A Review

Along the same lines of Tostitos using college spirit as a vehicle for engaging their consumers, Victoria’s Secret Pink is using social media to tap into their target market. VS Pink is an entire line of clothing with a collegiate look and feel, geared toward the university crowd with blocky lettering on sweats (“University of […]

October 16, 2009

Platform for Individuality: How Can Brands Tap In?

Social media (facebook, twitter, etc) has found success because it has provided another space for users to proclaim their individuality. It’s a place where participants can assert their identities, a place to chose what and who they align themselves with, to chose what they pay attention to. At the same time it is a platform […]

 

 

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